Arnott’s have launched their new chocolate category with an integrated campaign from Publicis’ The Neighbourhood
The campaign, running across digital, out-of-home, in-store and social, showcases the brand’s chocolate blocks and bars inspired by its classic biscuit flavours.

Subscribe to keep reading
Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.
Subscribe
The Wagon Wheel block is delicious, packed full of all the bits. As good as any chocolate block.
Totally over priced. Already reduced to sell as no one bought it at $5 a block. These chocolates wont be on any shelves in 6 months