Ninemsn to relaunch homepage and launch marketing push ahead of traffic drop off
The new Ninemsn homepage
Australia’s third most read news website Ninemsn is set to launch a major redesign of its homepage, supported by a new marketing push in the coming weeks, ahead of a significant expected fall in their online traffic, Mumbrella understands.
The move, which will include a television commercial, sees Ninemsn launch a dramatically simplified homepage and follows the end of the deal with former joint venture owner, Microsoft which saw the homepage serve as the default log out page for Hotmail/Outlook.
“The Ninemsn branding is much stronger on the page,” Hal Crawford, editor-in-chief of Ninemsn told Mumbrella. “It is very much a masthead, with the design being story led, so the headlines are much bigger, the fonts are bigger and the pictures are bigger.”
I have no idea whats happened with my homepage, but I hate the replacement. I have to google ninemsn homepage to access anything. The MSN tells me to click on page and add it to my home base, but when I do that – nothing happens.. HATE IT
I usually watch a lot of what 9 presents however I have screaming objection to advertising for gambling, particularly in children’s viewing time. I make it a practice to to turn off the program.