Ninemsn revamps homes website with aim of doubling unique audience within six months

Ninemsn has revamped its homes website as part of an overhaul of its lifestyle offering as it aims to double its unique audience within the next six months.

The new Homes site is part of Ninemsn’s changes to its lifestyle offering kickstarted in April with the launch of Pickle, Coach and Honey.

Emma Chamberlain, Ninemsn managing editor, told Mumbrella the success of fashion site Honey, which she said went to number one and has remained there, has set the goal posts for Homes which is being led by former Bauer Media journalist Danielle Pinkus.

“With the success of Honey going to number one and staying at number one, and Coach also had moments of being number one, Dani is very fired up to do the same,” she said.