NineMSN unveils ‘stock exchange for ads’
NineMSN has today kicked off the local launch of ad platform Microsoft Advertising Exchange which will allow media agencies to bid for ad impressions in real time.
The launch also coincides with the creation of new umbrella brand Mi9 for Nine’s digital portfolio.
The ad exchange recognises the increasing sophistication of media agencies in using users’ behavioural data to target appropriate ads at them, according to the company.
The media agencies which signed up for the launch include STW (Ikon), OMD, PHD, Group M (Xaxis), Cadreon (MediaBrands), Vivaki, Aegis (Carat/Emitch) and Criteo.
Mi5 – UK mainland and Northern Ireland.
Mi6 – all overseas theatres
Mi9 – Australia
Let’s hope no one mixes them up!
Cool logo!
welcome the future…….. next step traders/speculators to provide liquidity.
Too little, too late for NineMSN.
A real opportunity missed to lead in the local market. Given they’re 50% owned by a global giant technology company, you’d expect them to have sorted this out at least 3 years ago.
gotta say i don’t get these things … unless publishers are now rewarded for lower yields and revenues.
Adell,
I agree excellent logo let’s hope the platform lives up to the creative excellentce of the logo!
😉
Is it true 9msn & 9 entertainment co. is about to report a huge loss this year “again”?!!
Significant enough to see a big shake up in the sales department from the executive team down?
Makes sense to automate an area that obviously 9msn cannot employ the right humans to do…
Publisher gets higher price and agency pays less.
That seems pretty nifty machine they got there.
I am going to buy one of those!
Congratulations Microsoft – delivering a very edgy and creative logo with a wow factor!
I’m a little curious now…which logos launched in 2011 captured your creative minds or attention? Is there a competition or award recognising the ‘best’ logo?