Nine’s cricket revenue already ‘close to surpassing that of entire 2013/14 Ashes series’

Revenue secured by Channel Nine before the start of the opening test match between Australia and India nearly outstripped that generated throughout last year’s entire Ashes series, the network has said.

Group sales and marketing director Peter Wiltshire said it came “very close” to beating the revenue from the five-match clash with England “before a ball had been bowled” in this week’s first test in Adelaide.

https://www.youtube.com/watch?v=Q-8Fscj0hNY

“All partner, sponsor and series package opportunities aren fully subscribed,” he said.