Nissan Australia launches e-POWER campaign

Nissan Australia has launched a 360° campaign focused on its e-POWER technology, alongside a refreshed visual identity for the brand.

Nissan United — part of TBWA — designed the campaign to “demonstrate the benefits of Nissan’s unique e-POWER technology”, with the slogan: “Driven by electric. Fuelled by petrol. So, you’ll never need to plug in to recharge.”

A thirty-second TVC launches today, soundtracked by Temper Trap’s Sweet Disposition, and featuring Nissan Australia’s revitalised visual identity, designed to “inject more excitement and distinctiveness into the automotive brand.”