‘No one’s going to bail you out’: Adrian Leppard on reopening an agency and who will win and lose in the pandemic
In March, creative agency Mammal announced it would be closing its doors, but months later it was officially back up and running as ‘Mammal 3.0’. Mumbrella’s Zoe Wilkinson spoke with managing partner and owner, Adrian Leppard, about the key to the agency’s new operation and what’s to come for adland.
In the last six months, adland has seen a lot of change. Agencies have closed, made redundancies, bought other agencies, and even launched, despite the financial pressures placed on clients and household budgets.
In the middle of it all, Adrian Leppard has reopened creative agency, Mammal, which he closed in March before the pandemic took hold of Australia.
Mammal 3.0, as Leppard calls it, has embraced the flexibility of virtual working, taking on projects that would previously have been out of reach thanks to a “geo-neutral”, officeless operation.
“You scale up and down according to what work you’ve got on. So if you have a month where you don’t do anything, whereas that would be a real problem if you’re paying five, ten, 20, 30 thousand dollars a month in rent, obviously it’s less of a problem if you’re not. And it allows you to be a bit more focused on what you do,” Leppard says.
