No wrong way to eat a KitKat in new social campaign via TikTokers

Nestlé chocolate brand KitKat has launched a social campaign via Wunderman Thompson. The ‘Have a Bite’ campaign is a twist on KitKat’s longstanding brand platform ‘Have a Break’.

The campaign rifts on the idea that there is no correct way to eat a KitKat, with TikTok users @rybkatwinsoffcial and @milligram96, who is known for her impressions of Australian teachers, included in the campaign.

@millie