Noble Oak positions itself as ‘noble’ life insurance alternative
Noble Oak has positioned itself as the more noble, and cheaper, alternative in the complex world of life insurance, in a new campaign from agency Mr Wolf.
The campaign introduces a modern-day nobleman ‘Baron Roderick III’ and follows his day-to-day antics with his footman ‘Bletchley’. In the launch film, Baron Roderick states that nobility comes from the way you conduct yourself, such as the way Noble Oak has lowered the costs of its life insurance policies to make it easier for people to protect their families.
Mr Wolf managing partner, Michael Stevenson, explained the concept behind the campaign, stating: “The creative concept was born from the realisation that taking out life insurance is a particularly noble gesture. Insuring your life, when you won’t personally benefit from the payout, is a beautiful, selfless act that should be supported, not exploited.”
R u going to have a Trustee as Superannuation Insurance has who will determine who your Insurance is paid to on your death even though you have someone nominated?
They should have come up with a better name because the one they chose sounds pompous, superior and condescending. Every time their advert comes on I feel that a self righteous narcissist is talking down to me and that I should be grateful for them trying to hoodwink me.