Noisy Beast wins Cobram Estate’s media and social account

Independent, full-service agency Noisy Beast has been appointed as Cobram Estate’s media and creative agency of record following a competitive pitch process.

Most recently, Cobram Estate’s in-house marketing team created the concept for the brand’s latest TVC featuring celebrity chef Neil Perry AM, former AFL superstar Nick Riewoldt, dietitian Dr Joanna McMillan and Cobram Estate’s chief horticulturist Ruth Sutherland.

Australian-owned and grown food brand Cobram Estate – with olive groves located along the Murray River in north-west Victoria – has been producing Australia’s most awarded extra virgin olive oils since 1998.

The new partnership will see Noisy Beast lead all through the line media strategy, planning, buying and social for Cobram Estate’s three key brands: Cobram Estate Extra Virgin Olive Oil, Red Island Extra Virgin Olive Oil and the recently re-launched sustainability and wellness brand, Wellgrove.

Driving brand awareness, consideration and growth in Australia, Noisy Beast will focus on giving the brands a bigger voice across all channels, ensuring that creative and content are fully amplified across all channels.

The agency will work in close partnership with Cobram Estate’s internal marketing team on creative.

Commenting on the appointment, Cobram Estate’s marketing manager Lissy Byrne-Jones said: “The experienced team at Noisy Beast, headed by David Brown, Murray Bransgrove and Ben Lynch, is a dream to work with. We can’t wait to start rolling out some new and exciting concepts as we look to consolidate our position in the market and grow consumer awareness and conversion amongst our suite of brands.”

Managing partner of Noisy Beast, David Brown added: “We’re thrilled to be appointed to the Cobram Estate account. It’s a business that we have long admired for its heritage, quality, authenticity and sustainability, and this partnership is the perfect fit for our agency.

“As Cobram Estate embarks on its dream to become one of the biggest and best producers of extra virgin olive oil in the world, we cannot wait to play a key role in making this happen.”

Cobram Estate joins Noisy Beast’s strong suite of clients, including UniSuper, Suzuki, King Living, Xero, Porsche, Drummond Golf, Canstar, Monash Health, MCRI and more.