North Sydney Bayer sign up for grabs after budget constraints forced pharma company to give up rights
North Sydney’s Bayer sign is up for lease, after almost 16 years sitting above a tower block on Alfred St in North Sydney.
The sign, which will come down by October, has three sides, the front facing the harbour, as well as the South and North, and sits on top of a building owned by commercial property company, Fivex.
This is the dullest story ever. I’m literally falling asleep typing about how boring you ar………….
Reading it is not compulsory.
This is news?
Perhaps a thought provoking follow up to this story would be a closer look at the restraints that global marketing budgets are currently under, followed by a question into whether and why Australia is considered a priority market for major multinational brands. The Bayer sign is a signal of a changing focus in funding and should be a concern for anyone in AdLand. There is a real story here if someone took some time think properly about it…
I certainly don’t like the idea of any old brand shining down on the harbour
Well we’re well past October 2017 and yet the sign is still shining brightly as always!