Hot Wheels transforms toy car racing into ‘epic’ race with AFL’s Patrick Dangerfield

Hot Wheels is showcasing ‘epic’ toy car racing for kids in a new local campaign with AFL player and new Hot Wheels ambassador Patrick Dangerfield.

Created by Clemenger BBDO Melbourne, the ‘Make it Epic’ campaign aims to attract children’s eyes by celebrating the excitement of racing when there’s competition, and a little imagination.

A first ad spot sees a young boy  competing against the Brownlow Medal winner over the sink and across benches, with commentators reporting the race from the kitchen pantry.