How not to screw up music-based marketing | Mumbrella360 video
In this session from Mumbrella360, experts from Australia’s music industry discuss how not to screw up music marketing. Hint: look at Red Bull.
The next generation of music fans are easily able to “see through the bullshit”, and are “a lot less tolerant of traditional forms of marketing or advertising”, Chris Murray, co-founder of Falcona says.
Murray makes the comments during the following Mumbrella360 session on ‘How not to screw up music-based marketing’, which you can watch in full below.
During the session, Claire Collins, co-founder Bossy Music says: “Most people are used to seeing branding now and then, but it’s not going to have any impact or connection if there’s no connection or engagement with what’s happening.
