‘Nothing beats’ AI monotone in BMEOF’s new Bankwest campaign

March 24, 2025 10:52

Bankwest has launched a new brand platform, reintroducing itself to the market after its digital transformation, via Bear Meets Eagle on Fire.

Bankwest completed its transition to a fully digital bank last month — after closing its remaining physical branches in Australia — with the launch of a new app and website.

The new campaign, which kicked off Sunday, marks the start of a new chapter for the brand, according to BMEOF’s founder and CCO, Micah Walker.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.