Nothing’s quite as ‘qlassy’ and ‘qute’ as Qukes, says new baby cucumber campaign
Elevencom has produced a campaign for fresh produce brand Qukes Baby Cucumbers.
Following on from last year’s campaign, the ad replaces the letters ‘C’ and ‘K’ with ‘Q’, to explain the benefits of the vegetable.
The new campaign aims to position Qukes as a snack alternative for adults, after the brand previously built up its consumer base of children. The ad suggests that adults can snack on Qukes on a ‘hiqe’, at ‘worq’, in the ‘qar’, or use them as a ‘swizzle stiq’ in a cocktail.
