NOVA backs smoothfm national expansion with ‘feel good’ campaign
NOVA entertainment has launched a new national campaign, highlighting smoothfm’s ‘feel good’ music proposition as the brand launches into Brisbane, Adelaide and Perth markets.
The campaign comes 10 years after the smoothfm brand was first launched in Sydney and Melbourne. The multi-million dollar investment will launch and support support smoothfm’s digital stations in Brisbane, Adelaide and Perth, include local breakfast shows in the new markets, a comprehensive experiential campaign and a multi-phase brand awareness campaign with investment continuing into 2023.
