Nova claims SmoothFM most effective ad environment after neuroscience study
Broadcaster NOVA FM has released the results of a study it commissioned into the neuroscience of audience engagement; claiming smoothfm has the most engaging content and engaged audience.
The release:
NOVA Entertainment commissioned Neuro-Insight to design the largest radio neuroscience study of its kind proving that smoothfm delivers the most effective and engaging environment for advertisers.
The study’s key finding proved that smoothfm has the most engaging radio content, the most engaged radio audience and the most effective advertising environment.
Interesting article, I read somewhere that they defined the competitive set as Kiis, WSFM, 2day and Triple M…why not include nova and even 2CH within the same set? Considering that 2Day / Kiis and nova have similar formats I think that would deliver a true representation of results and CH whilst skewing older does have an easy listening format which also would be a nice benchmark.
In summary you can’t state that smooth fm has the most engaging audience against it’s competitors if you exclude some competitors from the study