Nova iPhone app is another signal of radio stations’ digital ambitions
Press releases always seem to arrive in waves. These days, one of the most regular is the launch of a media brand’s new iPhone app.
They’re getting so common that they stand about as much chance of being written about as an announcement of a company’s anniversary. (The phone conversation where I explain that there are a lot of companies in media and marketing , and every day of the week several of them will have a birthday of some description, takes place with far more regularity than you’d think.)
So I was about to delete today’s email announcing Nova’s new app.
But then I realised I was missing something that was so obvious I should have thought more about it months ago.
Mumbrella articles: No more than two Apps in a row though please Tim
oh actually, it’s fine.. as many as you like
Sorry if this is a really dumb question, but how do these radio numbers sit with these you quoted on April 12?
MySpace Music has quickly grabbed a stranglehold on this category since its launch late last year.
1. MySpace Music – Monthly UBs 1,971,151; Monthly PIs 17,013,727
2. Today Network – UBs 823,959; PIs 42,277,927
3. take40.com – UBs 400,667; PIs 2,116,848
4. novafm.com.au – UBs 323,045; PIs 3,931,225
5. TripleM Network – UBs 299,976; PIs 5,976,538
6. inthemix.com.au – UBs252,786; PIs 4,147,703 (audited)
https://staging.mumbrella.com.au/state-of-the-web-australias-online-traffic-22673
if you’re going to run 2Day as a network then maybe run the others as networks too – ie Sound Alliance, DMG, MCM etc.
Let’s also look at session duration.
Let’s also see which have passed audit …
Hi Confused,
Thanks for your question. The numbers I quoted today were daily UBs rather than the monthly UBs that were mentioned in the previous article.
Cheers,
Tim – Mumbrella
And Ben,
(Hope you’re enjoying the honeymoon, btw)
That’s a fair question, although I guess the visitors are landing on a common brand – whatever city they’re in they’re interacting with Nova, for instance.
It’s certainly an argument that when considering ad network reach, that’s worth a look (I don’t think it’s currently available in that format on Nielsen Market Intelligence, is it?). But if so, I guess you’d then also consolidate the Today Network and Triple M into one number as well, wouldn’t you?
Cheers,
Tim – Mumbrella
Ben – I trust Mrs Shepherd doesn’t realise you are focussing on session durations in the middle of your honeymoon?
Actually, come to think of it, perhaps she hopes you are…
great diagnosis of today’s radio landscape, they are growing into media brands.
what is also interesting is your comment on radio’s growth coming from online audiences and not online listeners…
the fact that these sites are content rich and low on radio content would suggest they are indexing well and servicing a non radio audience online – effectively increasing their reach!
Austereo’s numbers seem a little dubious… but
the summary of this page says there are 8 comments but only 2 from Dazza appear – what happened to the other 6?
Hi Ruby,
I can see nine comments including yours (ten including this). Could you try refreshing the page?
Cheers,
Tim – Mumbrella
I think it amazing how Nova is remodelling itself as triple J. It started off with the playlists, Nova mimicking triple J’s with about a one week delay, and then simpliar shows/personalities appearing and now we are seeing this app.
The Nova app ‘gives you access to all the latest gigs, concerts and maps on how to get there’ which is something that triple J has been doing for years with their online ‘Gig Guide’ .
Triple J has had a weekly feature album for as long I can remember and now I hear Nova is toting a Tame Impala album as its “Album of the week”, and now its rumored that Nova is going to do a show once a week with live recordings that they have done, a direct copy of Triple J’s ‘live at the wireless’
Where will it stop? or will Nova just keep going until it is impossible to tell the two stations apart?
Stu – when Nova began they tried the same angle of being JJJ-lite … over time it steadily morphed into a 2Day/Fox like format but with a little less cheese … now it’s heading back into ‘music’ territory.
Either way neither seem like a massive point of difference.