Nova is the ‘future of electricity’, really it is
Nova 969’s launch party for its new Sydney breakfast show saw presenter Merrick Watts teach media buyers and advertisers a thing or two about the DMG-owned station.
In a promo video Watts created for the event, he pointed out:
It’s not just a radio station. It’s a multi-level platform strategy of a combined resources interface that is the future of electricity.”
Now if he had only thrown in the words “integration”, “fragmentation” and “touch points”, he would have been a shoo-in for a job in agencyland.
I think a quote from the chubby Welshman is in order: “Marketing language was very much like the language of astrology: very convincing if you believe in all that shit, but it makes you sound like a bullshitter to anybody outside.” (Rory Sutherland.)