Nova Podcasts welcomes Relatables podcast to stable
Nova has signed Australian podcast Relatables, hosted by Jake Craig and Ottie Clarke, to Nova Podcasts.
The announcement:
NOVA Entertainment has announced the addition of chart‑topping Australian podcast Relatables to Nova Podcasts from today, strengthening the network’s slate of high- engagement, talent-led shows.
Co‑hosted by longtime friends Jake Craig and Ottie Clarke, Relatables has rapidly emerged as one of Australia’s fastest‑growing podcasts. The show recently broke into Spotify’s Top 10 in Australia and continues to gain momentum across key demographics, driven by content that blends humour with conversations about modern relationships and self‑development.
Jake said of the announcement, “Joining Nova feels like the right next step for us. We have built this thing from our living rooms with no grand plan, so seeing the audience grow the way it has, has been unreal. Having the support of a team that really gets what we are doing is huge.”
Ottie added, “We started Relatables to have honest conversations and hopefully make people feel a bit more understood. The community that has formed around the show still blows me away. Partnering with Nova gives us room to grow while keeping the heart of what we do.”
The growth of Relatables has been fuelled by the hosts’ substantial social footprint and strong conversion between video and audio audiences. The podcast’s TikTok account has amassed almost one million followers, while its Instagram profile attracts around 400,000 fans. This scale has helped accelerate the show’s visibility and retention, contributing to a highly active fanbase known as the “Baddies.”
Network Director of Nova Podcasts, Rachel Corbett, said, “”What Jake and Ottie have built is rare. They’ve created a fiercely loyal community by putting their audience first and committing to podcasting like it was their career from day one. We’re proud to be their first network partner and to help them grow and commercialise the show in a way that stays true to the ‘Baddies’ who got them here.”
Relatables is now available on the Nova Player or wherever listeners get their podcasts.
