Nova promotes consistency in hosts and fresh music in 2018 lineup
Nova is celebrating consistency in radio host lineup and music credibility in 2018, refusing to rest on its laurels and live off last year’s success, says marketing boss Tony Thomas about the network’s latest campaign.
Building off last year’s brand relaunch, the campaign will see the return of Nova Red Room stars – including Ed Sheeran, Sam Smith, Shawn Mendes, Chris Martin and Little Mix – in a television advertisement to air nationally this Sunday.
Capital FM circa 2014, 15, etc https://www.youtube.com/watch?v=jaWqrcn7CXU
“Consistency of hosts”
Meaning: To retrench announcers and have Greg Burns broadcast on all Nova stations.
2001: Nova – Sounds Different.
2018: Nova – Sounds like Capital FM.
Nova: sounds identical.
Most people would understand a nova to mean “a star that suddenly becomes thousands of times brighter”. That’s Nova of 2001.
But the full definition of a nova is “a star that suddenly becomes thousands of times brighter and then gradually fades to its original intensity”.
Good to see that commitment to Australian music shining through.