Nova says Smooth will top Melbourne rankings while ARN suggests it’s ‘slightly overcooked’ in Sydney
SmoothFM could be Melbourne’s number one FM station by survey three or four next year, Nova Entertainment group programme director Paul Jackson has predicted.
Speaking to Mumbrella, Jackson said for Smooth “the opportunity is absolutely there” to grab the number one FM station crown from Southern Cross Austereo’s FoxFM and Australian Radio Network’s Gold, which tied for first place with a Monday to Sunday share of 8.6%, while SmoothFM had a share of 8%.
“Smooth is point six off being number one, the margins here are quite slim and it is quite a crowded market place in Melbourne,” he said.
Did Triple m not lose share from survey 4 to 5 and then lose share again to survey 6 in 2015 as well… would be interesting to see if the same happened in 2014. NRL is obviously commercially important but maybe the audience just don’t want to hear SO much of it. I’d suggest its worth looking at….