Nova’s Paul Jackson chats strong cumes despite share dip, hints at the future of Ben & Liam
Nova Entertainment programming chief Paul Jackson admits that Australian talk radio stations do it as well as anywhere in the world, but he won’t be changing content strategy to try and compete. Instead, Nova and Smoothfm will stay true to what they do best, and will wait for listening habits to return when lockdowns end, Jackson says in this interview with Mumbrella’s Zanda Wilson.
Nova Entertainment’s FM radio stations generally took a hit in listening during the fifth GfK radio ratings survey, as lockdowns impacted the East Coast of Australia and drove ears towards news and talkback radio.
There are a couple of immediate takeaways for Nova Entertainment chief programming and marketing officer, Paul Jackson. Firstly, Australian talk radio is simply very strong, and secondly, Nova may have lost listening, but not listeners.
“Talkback radio in Australia is very strong. We see that in our drive shows in Australia across all the networks, and there’s a lot more talk on breakfast on FM, compared to other places around the world,” he says.
