Digital OOH is unlocked with three simple neuro findings
Eighteen months in the making, Neuro-Insight’s latest research study with QMS has certainly got agencies and advertisers talking over here in Europe. After all, it is a global first as Anne Parsons explores..
Affecting one of the fastest growing sectors in media, it’s relevant to one of only two remaining high reach channels and gives the industry inside knowledge that previously did not exist, to exploit Digital Out-Of-Home (DOOH) and its capability of generating better results.
DOOH, by its very newness, lacked qualitative audience research allowing advertisers to make their best OOH decisions. But this research provides a new qualitative lens on a previously quantitatively lead medium and unequivocally proves DOOH is a different channel to static, and most importantly, when used for its inherent strengths, is capable of delivering up to 38% greater impact.
So, it’s bloody good work and even better, it has the hallmark of valuable research where all the charts and copious statistics can be reframed to a few digestible facts:
QMS are experts and leaders in premium, high impact digital outdoor, with a strategic focus in providing clients and agencies with dynamic and innovative advertising solutions, underpinned by the latest developments in technology and data. Connecting audiences through multiple touchpoints and customised data, QMS provides multi-platform engagement across its portfolio of premium landmark digital and traditional billboards, exclusive street furniture and airport opportunities across Australia.
