Nova’s Paul Jackson on putting survey 4 into perspective
After new lockdowns led to a mixed fourth radio ratings of the year, Nova Entertainment’s Paul Jackson speaks to Mumbrella’s Calum Jaspan about how this all plays out, breaking down what the latest survey means for Nova.
After a particularly strong third survey of the year, Nova Entertainment’s fourth radio ratings served up a mixed bag, with a return to the mean for some stations, the ongoing lockdowns provided some speed bumps and continued form for others.
Asked how he felt this book went for Nova, programming and chief marketing officer, Paul Jackson was relatively optimistic about the past month.
“It was pretty good. There’s obviously ebbs and flows in every one of them. In the last survey, you had the bulk of our marketing in it, we did a big campaign, TV, bringing back Nova Boy and outdoor stuff, so that as a network, was our best share we’ve ever achieved in our history.”
