Red Cross is out for blood in NRL state of origin campaign

May 2, 2018 2:00

The NRL has launched a campaign using the upcoming State of Origin Series to encourage blood donors in NSW and Queensland.

Drawing on the rivalry between the two states, R/GA has created the ‘Out For Blood’ campaign in partnership with the Australian Red Cross Blood Service, to “bring back the blood in Origin”.

Fans who give blood at either one of the mobile units or at an Australian Red Cross Donor Centre will be able to show their support for their state with branded badging received after the donation is complete.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.