NRMA attempts to become a verb in Tim Ross campaign

Love it – great work for NRMA, doing some nice stuff.

Great work guys, thanks heaps.

Steven B.

Six months of hard work and the Rosso characters are unleashed, nice work Eardrum, Toby and the TCO crew, and thanks for the support Steve B.

These are perfect for the virtual world!

Really fresh. Nicely written and directed (although think the geek should actually be a dweeb/loser/nerd… After all, if he’s a geek he would be a computer expert!) Small complaint though really about an otherwise entertaining campaign.

This is an extravagant waste of money…. Who is ever going to search out 60 online videos…. No one will ever see them? I am afraid you have been hoodwinked nrma

This is boring

Excellent work. Without doubt the best piece of comms i’ve seen for the group. Nice job.

Ok, so clearly the client went to Eardrum because they like the stuff they did with Mark Mitchell for Commercial Radio.

Very well scripted, nicely shot and a great (simple) use of YT technology.

Interested to see how they will drive people to videos though.

Great writing…very quirky content idea….

These would be good as stand-alone TVCs.

Not sure I have the patience and care factor to search through a ‘choose your own adventure style ‘You Tube campaign for a national insurer.

Yes, the execution is good, and it’s a good use of YT technology, but will it be effective and sell policies?

Anonymous (why are most uninformed baggers always anonymous?) – you’re dead right!! People probably won’t search them out. That’s why there are things called media distribution strategies that ensure people will see them. Will they like them, or engage with them? Nobody can ever be sure, but that’s an uncertainty as old as the hills. Now, go back into your cave.

A couple of notes –

1. It sounds like the Commonwealth Bank spots- The use of a similar VO guy (the same one even?), similar music, almost identical read and script – it makes it all a little same samey and not at all ‘fresh’

2. I agree with Elizabeth, definately “dweeb”.

3. Playing devil’s advocate here…Companies that enjoy their name being “verb-ised” usually don’t have to ask for it. Audiences are quite savvy these days, they can smell bullshit a mile off.

4.I like the use of Rosso, nice casting – but without him saying any lines, kind of a waste of money don’t you think? After all his voice is quite distinctive.

That said, I know the challenges producers face when dealing with a client “who just wants a spot like that other one” – So if that’s the case here, well executed.

Best thing NRMA has ever done me thinks!

Well done guys. Very fresh and I have a feeling your David Carr character is like that in real life.

They’re too long…
Funny ideas, but not many people are going to sit through ’em. Halve ’em.

I have a feeling most of these comments are from NRMA or associated agencys. This is not ground breaking stuff here and there’s way too much back slapping going on.

Execution is good. Idea is ok. Medium will not yield the results they’re after.

These are nice… Kind of Jean Pierre Jeunet meets Chris Lilley.

The quirky factor could definitely be taken up a notch.

i do like the red glasses one. reminds me of people i know. funny.

the radio sounds nothing like station programming

For an insurance company it’s hard to go past a random musical where girls in bikinis dance through the streets and sing about Hair… or something to that effect

Well done NRMA and crew – great integrated campaign.

BORING BORING. Lots of back slapping going on, and bet they are all slapping away at NRMA.

I can guarantee this won’t work. Wrong medium. Poor execution aside – who wants to do this stuff?

Ads seem really well directed, everything else is just OK but the direction really stands out to me.

Snooze. Same tone and voice over guy as CBA ads, fell asleep after 15 seconds.

Lots of astroturfing going on in these comments.