NRMA Blue launches with campaign championing services beyond road-side assistance and motoring
NRMA has launched its new member benefits program, NRMA Blue, with a campaign aiming to promote the group’s services beyond just road-side assistance and motoring.
It is the first campaign created by Saatchi & Saatchi since it won the account in August.
The one-minute ad features families and children horse riding, riding bikes, going on road trips, running down sand dunes and going on a holiday.
Great tourism advert for NSW. Consumers need tangible benefits prior to handing over their hard earned cash.