NRMA Blue launches with campaign championing services beyond road-side assistance and motoring

NRMA has launched its new member benefits program, NRMA Blue, with a campaign aiming to promote the group’s services beyond just road-side assistance and motoring.

It is the first campaign created by Saatchi & Saatchi since it won the account in August.

The one-minute ad features families and children horse riding, riding bikes, going on road trips, running down sand dunes and going on a holiday.