NRMA calls on busy working parents to put the phone down this Christmas
NRMA has released its 2018 Christmas campaign ‘Don’t Drive Naughty, Drive Nice’, which calls on busy working parents to put their phones away while driving over the holiday period.
The ad, created by The Monkeys, features a television ad and a series of outdoor executions which were created by New South Wales kids and their responses to why adults should have to “drive nice”.
The television ad features a young girl who makes her toy bunny lock her father’s phone in the glove box in order to stop him from answering a work call while he is driving.
Seriously, 47 agency-side credits? Left out the cleaners I think.
I suppose that the ‘strategic insight and underlying truth’ was that kids love grandma’s broccoli soup.
I thought it was another ad for a car..what a Monkey!
All i can say is that we don’t have to be subjected to the last cringeworthy NRMA tvc campaign.
To sum it all up –
The living end.
I say they should have had the cleaners’ input.
Hhmmm,
Seriously, is this the biggest “wa*kfest lovin” example we’ve seen? Really, can we move on from 90’s style big agency credits and “put the CMO at the top of the list” approach? Again, shows how the IAG model is an out of date legacy, based on positional power – and agency servants.
Where does NRMA come into it?
Where can I get one of those bunnies for my granddaughter?
Ask one of the 47 that’s on the credits.