NRMA Insurance focuses on home insurance in new spot from M&C Saatchi

NRMA Insurance has followed up the launch of its brand platform ‘NRMADE Better’ with a campaign from M&C Saatchi promoting its Home Buildings and Contents Insurance that sees possums getting up to mischief in a family’s home while they’re away on holiday.

The campaign, which runs across TV, digital, poster, radio and print, launched with the 30-second spot that focuses on a family locking up their home as they head off on holiday, emphasising how easy it can be to forget to lock everything and highlighting the fact that with NRMA Insurance “…you’re covered even if you forget to lock your door or window. It’s Home Insurance, just NRMADE BETTER.”

https://www.youtube.com/watch?v=FKyt559i3-E

M&C Saatchi creative director Gary Dawson said: “After launching the new positioning it was important to quickly follow up with proof of ‘better.’ This spot is fun, surprising and delivers its message with a smile.”