NRMA Motoring and Services says uh huh to escaping embarrassing car-related mishaps
NRMA Motoring and Services has launched a campaign that celebrates how the company’s roadside assistance staff can help people get out of embarrassing car-related problems.
The Proclaimer’s hit ‘I’m on my way’ is the music used in the ad, which carries the slogan ‘No one gets you on your way, like NRMA.’
STW Group agency Lawrence Creative Strategy was behind the campaign.
First
These ads are boring. I thought NRMA was onto something with those Rosso ads, the tvc aimed at the young folk looks like what a 50 year old thinks about a young person!
Yeah does nothing for me. I mean no communication happening, so probably doing nothing for many others too.
I really love these ads, it felt real to me and just what NRMA stands for. Free to go is just awesome.
I love this!
Borring … I agree thought they would further develop the Rosso ads