NRMA Insurance puts car stereo in bus shelter
NRMA has placed a car stereo in a bus shelter as part of an outdoor campaign to remind consumers how much car stereos mean to them – and why they should get insurance.
Using a QR code or URL, people can ‘like’ the NRMA Insurance Facebook page and pick a track to play live in the bus shelter – the track then plays instantly through the speakers in the bus shelter.
The bus shelter, which was devised by WhybinTequilaTBWA Sydney and MediaCom, and built by JC Decaux, is positioned outside Wynyard Station in Sydney.
Shouldn’t this campaign be targeted at people who have cars?
Not those who ride the bus?
As long as they don’t put the speakers inside the bus
Really? Who wants to ‘like’ an insurance company?
rj i think you”ll find most city commuters still have cars that they drive outside of work hours and on the weekend
the silly facebook angle is just another lame square peg/roundhole attempt to make social media work for corporates
Spot on RJ. I am sure the media agency will jump up and down and claim a “media first”!!!
I think this is a great concept. Nice work
What an imaginative way increase the volume on sales.
I can’t see in the article where it states the campaign is targeting commuters in cars. It’s informing people about why they should have comprehensive car insurance
nice idea…agree with Communication Services, the facebook angle I don’t get. Just because I like a product doesn’t mean I’ll buy it…
God point Jon. And as it’s a ‘media first’ watch a creative agency enter it into an awards event. Touche.
Seriously, these clients have too much money. Why not spend the ridiculous amount this would have cost on a campaign that targets one to one? And get measurable results… oh no, they have to have something “witty” and “social”… good lord.
Nothing I like more than having music from somewhere else clashing with the music from my ipod….
And I can’t see in the article where they are claiming a media first. You’d think if they were going to do that it would be in the media release. I’m used to the comments on this site being cynical and often b!tchy but it’s going too far to start reading stuff that isn’t there.
As for the facebook element, the theory is the more opportunities to talk to consumers the more chance they’ll develop an affinity withthe brand and either stay or make a purchase some time in the future. Whether doing this through facebook will work or not I guess time will tell. But as far as trying to get those facebook likes, this is one of the more inventive ways I’ve seen.
Job well done Mediacom and Whybins.
Shame that the wrap component was actually on a different bus stop 20m from the speakers all of today
Mumbrella adds: JC Decaux tell us that when the wrap and speakers were moved to a new stand, they were not separated all day as stated here. The panel was moved at 9.30am, with the new wrap installed at 2.30pm
Surely the amount of money spent on this bus stop device would have been better spent on other media. Bit of a wank really as I suspect know one will look at it.
Waste of money really.
Pete…
You’re looking at it….