NSW government announces consolidated media pitch
The NSW government is to consolidate its media account in what it likely to be one of the highest value pitches of the coming months.
The account is currently held by media agencies Mediacom and Adcorp and is believed to be worth around $70 million.
The tender is for the “media buying, media planning, recruitment and public notice components” of the master media account.
A briefing session will be held on April 17 and then tenders close on May 7.