Inside story of how Virgin Australia rebranded to be told at Mumbrella360

The man who created Virgin Australia’s brand will tell the story of how he did it in a case study presentation at Mumbrella360 in June.

Hans Hulsbosch – founder of brand agency Hulsbosch – led the redesign that saw Virgin Blue become Virgin Australia. He will co-present the session – titled  “Virgin Australia- the living brand; the highs and lows of a rebrand” with Mark Hassell, chief customer officer of Virgin Australia.

The rebrand saw a wholesale repositioning of the airline as it moved to become a head-on competitor with Qantas.

This year Mumbrella360 will include a series of case study sessions co-presented by brands and their agency partners in which they share the inside stories on major projects.