NSW Government releases vaccination campaign via Ogilvy Australia
The NSW Government has released a new campaign, titled ‘Let’s do this’, to encourage vaccinations against COVID-19 via Ogilvy Australia.
The campaign is the latest non-Federal Government vaccination campaign to be released after the July ‘Arm Yourself‘ campaign.
The 30-second spot shows a montage of lockdown staples: video calls, puzzles and the challenges of working from home. Intercut are non-lockdown activities such as concerts, weddings, and travel. The spot also features people rolling up their sleeves to get vaccinated.
