NSW National Parks uses outdoor media to get more Aussies to enjoy the great outdoors

NSW National Parks has created a striking new outdoor campaign using animation and sound to get more Australians to ‘Answer the Call’ and get outside.

The multi-year campaign by The Hallway, features a series of animated executions that use sound effects to give audiences a simulated experience of visiting park locations across NSW.

Simon Lee, The Hallway’s executive creative director and partner said the campaign aims to play on human’s innate desire to connect with nature by immersing them in the advertising executions.