NT Tourism hunting for sweeping brand refresh

The Northern Territory’s tourism office has issued a creative pitch to revamp its seven-year-old brand position and help reach a $2.2 billion visitor economy target.

The newly restructured government body, now known as Tourism and Events Northern Territory (TENT), has invited tenders from advertising agencies to deliver a “bold, emotionally compelling storytelling” brand refresh by February next year.

The call puts its seven-year relationship with KWP on notice, with at least 55 agencies registered on the NT’s creative panel.