Nutri-Grain celebrates 40 years of Iron Man advertising with new generation of champions
Cereal brand Nutri-Grain is celebrating 40 years of Iron Man marketing campaigns, which have featured champions of the sport including Grant Kenny and Dean and Darren Mercer, by passing the baton onto the new generation of Iron Men and Women.
The latest marketing push sees Iron Men Darren Mercer and Trevor Hendy’s children Jordan Mercer and TJ Hendy take pride of place on the Nutri-Grain box.
Since 1980, Nutri-Grain has featured the Iron Man and Iron Woman champions on its packaging and in its advertising. Darren Mercer first appeared in a Nutri-Grain ad in 1987.
