NZ’s Super Rugby players explain connection to culture in new campaign for Adidas
Advertising agency Iris Worldwide Sydney has created a campaign for Adidas and New Zealand Super Rugby that sees players share the inspiration behind the designs of the 2014 jerseys.
The ‘Alive with Pride’ campaign features a series of videos and posters showing players explaining the cultural significance of their origins and their commitment to the game.
https://www.youtube.com/watch?v=de7FlSxKvDc
Marketing manager for Adidas New Zealand, Adam Daysh, said: “By adding value with the bigger story of history and meaning behind traditional symbolism, the pride of both players and fans alike extends far beyond the pitch and into the heartland of the provinces.”