Obesity Coalition decries ad watchdog ruling on Patties Pies ad, despite being partly upheld

February 10, 2016 3:42

ASB makes split decision on party pie ad

ASB splits decision on party pies ad

The advertising watchdog has upheld a complaint about an ad for Patties Party Pies, which ran during the movie Frozen, on the Seven Network last November, but the complainant slammed the Board’s decision not to rule that the ad was directed at children.

The Obesity Policy Coalition lodged a complaint about the ad after it was broadcast during the Disney movie on Seven last year, claiming it breached guidelines against marketing junk food during children’s programming.

In its complaint the OPC highlighted that Patties is a signatory on the Responsible Children’s Marketing Initiative to not advertise food products to children under 12 unless the those foods represent healthier dietary choices.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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