O’Brien rolls out first ever campaign aimed at younger audience

O’Brien has been repairing windscreens for 100 years, so it’s not surprising they were relying on advertising funnels from the last century.

The company’s new “Stop! Repair time!” campaign, driven by Atomic 212°, is the first time O’Brien has launched an advertising campaign through BVOD, YouTube and gaming, alongside its linear TV advertising.

Given the digital delivery systems, the new ad is aimed at the 18-34 market – and, in keeping with legal requirements for internet videos, features a loveable animal – Winston, a singing French bulldog.