Ogilvy foursome launches new agency Common Ventures
Four senior staff from Ogilvy Sydney have set up new company Common Ventures and have signed their former employer as their first major client.
Creative team Jane Burhop and James Crawley, along with innovations director, Brian Merrifield and head of digital strategy, Damian Damjanovski will be white-labelling their services on a retainer basis to their former employer when Common Ventures formally launches in September.
The agency is built on a new model, described as part technology incubator, and part advertising agency.
Their intention is to spend 60% of their time working on client projects and responding to briefs, and the remaining 40% developing proactive ideas and making them, then selling them in to clients if the idea fits the brand.
http://fearlessrevolution.com/common/
Watch this space!
So freelancing as a collective counts as an agency these days?
so Ogilvy is becoming more ‘digital’ at its core as a company but outsourcing digital work to 4 ex staff?
Nice thought. Good luck.
I think they should be their first client.
AWESOME!!
“those ideas are seldom actualised because they’re not right for a client or it’s not the right time….” Or maybe it’s because they won’t buy an idea from someone who comes up with a word like that.
“The group will be based out of Ogilvy’s St Leonard’s headquarters while working on Ogilvy client projects.”
Good luck to all – looking forward to seeing more.
Hi Bri, Damian, James and Jane. Congratulations to all of you. You’ll do brilliantly. Best of luck! Richie.
@Mufti Yes, what we need is more marketing speak bullshit in advertising from people who think about doing work, but not actually doing the work.