F.Y.I.

Ogilvy launches ‘unbottle the fun’ campaign for Fanta

November 7, 2012 11:25

Ogilvy has launched a new campaign for Coca-Cola orange drink brand Fanta.

The announcement:

7 November 2012, Sydney Australia – Coca-Cola South Pacific has today unveiled the FANTA Unbottle the Fun campaign, calling on Aussie teens to add a bit of spontaneity to their everyday lives through a series of tongue-in-cheek ‘Funstigator’ challenges.

The core activity of the summer campaign is a FANTA Funstigator app available on the FANTA Australia Facebook page at www.facebook.com/FantaAustralia and as a smartphone app from the Apple App Store or Google Play. Through the FANTA Funstigator app, users can take on Funstigators challenges as well as well as send them to their mates, earning points and competing for a range of prizes including Playstations 3s and Sony High Definition Cameras

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