Ogilvy creates new head of media role but insists it is not building out a media offering

April 4, 2016 8:25

Creative agency Ogilvy has poached independent media agency TMS’s chief operating officer (COO) Saurin Worthington to be its new head of media.

(LtoR): Green, Worthington, Fox. Worthington: “This is not a new media offering – media was treated appallingly in full service”

However, the media buying executive who was, up until recently, running the Lexus account, insists Ogilvy is not about follow the likes of creative agency McCann and launch its own media buying offering.

“There have been a couple of announcements about media people going into creative agency but this is very different,” Worthington said, explaining to Mumbrella that her role would be around driving collaboration.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

coo Ogilvy Saurin Worthington TMS Toyota

2 COMMENTS

Carolyn 4 Apr 16

Congratulations Saurin on your new role with Ogilvy. Big loss for TMS but a great move for you heading back to a full service agency. You and MinSun will be a great combination.

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A Rep 4 Apr 16

You are without question a brilliant media operator and Ogilvy are very lucky to have you. Watch the new business come in now. Good luck

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