Ogilvy PR wins Specsavers’ earned communications work
Specsavers Ogilvy team
Optical and audiology brand Specsavers has hired Ogilvy PR as its new communications agency partner.
The move leaves Ogilvy responsible for the brand’s earned integrated communications in the Australian and New Zealand markets. In NZ, Ogilvy collaborated with Auckland-based One Plus One to develop a team to operate for Specsavers in that market.
Ogilvy will work alongside Specsavers’ creative agency TBWA and media agency Essencemediacom to strengthen the brand’s connection and presence in the ANZ region. It is also expected to work closely with Specsavers’ in-house communications and marketing teams.
