Ogilvy Sydney’s James Crawley wins Cannes Lions YouTube competition
James Crawley, a digital creative at Ogilvy, has been selected as the only Australian winner of the Cannes Lions YouTube GoodWork competition.
Entrants to the global competition were asked to pick one of 300 charity briefs, and come up with an idea using YouTube. Crawley’s idea was an interactive YouTube music machine. The video enables the viewer to mix their own music by typing the letters 2, 3, 4, 5, 6, 7 or 8 on their keyboard.
The idea was used to promote US charity, Education Through Music LA, (www.etmla.org).
What a legend! Great work JC.
Great work. Good on you Crawley, very well deserved.
Really good idea! Uses simple YT functionality.
Well deserved!
Rhys
w00t! James is awesome.
A well deserved win for him.
Also, just quickly, Brian M is actually now Digital Creative Director.
=)
Jazzily simple.
I love it! Quality
i think the guy wearing all the hats needs a charity more…
says the lad with no job…
Love it.
I don’t mean to hate, but this idea has been done before on YT
So?…as John Lennon said
‘All the chords have already been played, so it’s just the order i play them’.
Kids love this thing!