Ogilvy Sydney’s James Crawley wins Cannes Lions YouTube competition

James Crawley, a digital creative at Ogilvy, has been selected as the only Australian winner of the Cannes Lions YouTube GoodWork competition.

Entrants to the global competition were asked to pick one of 300 charity briefs, and come up with an idea using YouTube. Crawley’s idea was an interactive YouTube music machine. The video enables the viewer to mix their own music by typing the letters 2, 3, 4, 5, 6, 7 or 8 on their keyboard.

The idea was used to promote US charity, Education Through Music LA, (www.etmla.org).

Ogilvy’s innovation director – creative, Brian Merrifield, said: “It was testament to a great, simple idea that was executed well.  It also got attention really early on as it uses a function that hasn’t been used in a creative way, appealing to the wider community.”

Crawley wins a trip to Cannes.