Ogilvy’s David Fox appointed as WPP AUNZ chief transformation officer
The CEO of Ogilvy Australia, David Fox, has been promoted to the newly created role of chief transformational officer of WPP AUNZ’s creative agencies.
Fox will be responsible for driving growth and collaboration across WPP AUNZ’s advertising agencies, which includes Ogilvy, Y&R Group, J. Walter Thompson, whiteGREY, The Brand Agency, Spinach, Assignment and IM Advertising, as well as continuing in his current role as the CEO of Ogilvy Australia.
Fox commences his new role affective immediately
congratulations Foxy, well deserved
Chief merger officer
Foxy is a terrific bloke and great operator.
But how the hell is this going to work?
All of those agencies hate each other and can’t work together. Having Foxy at the helm of both Ogilvy AND other creative agencies doesn’t just not make sense… It will send shockwaves through the other agencies and their leadership.
Unless JWT, Y&R and the rest are all merging into Ogilvy. Now that would be interesting.
Ermm, you are spot on. And why only collaboration between creative agencies. Surely they should be encouraging integration with their media agencies as well? Horizontality in name only!
Jobs for the boys . . .
The creation of this role can only suggest some very large changes to the WPP landscape moving forward and create instability within its ranks. Could we be seeing the first steps in creating a single creative resource for all agencies, much like the production and studio models?
Foxy is a rare breed. One of the very few leaders that actually cares about the creative work as well as the business. He will fight for good creative and in this age of very average creativity within our industry surely that’s a good thing. Someone at the top walking the talk.
Well deserved Foxy. Looking forward to the change.
Congratulations, I have just been advised of your achievement by your very proud aunt Pat. I knew your father when he was a young boy. All your families must be so proud of you.