Ogilvy’s Hilary Badger jumps to Leo Australia

February 27, 2025 8:48

Publicis Groupe’s recently-renamed creative agency Leo Australia has made three executive creative director appointments, including nabbing Ogilvy’s award-winning creative, Hilary Badger.

Badger joins the holdco agency after two years with competitor WPP’s Ogilvy, where she led the agency to win global awards including AWARD, Cannes Lions, Spikes, and OneAsia, as well as the local Effies, including 2024’s APAC Grand Effie.

She has worked with brands across the financial services, FMCG, automotive, retail, government, and tourism sectors. Outside the industry, she is the best-seller author of the widely popular Zac Power series.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.