Publicis Groupe combines Leo Burnett and Publicis Worldwide globally

January 15, 2025 4:18

Publicis Groupe is the latest holdco to consolidate its agencies, globally merging Leo Burnett and Publicis Worldwide.

Designed to “drive exponential creativity in the age of AI”, the combined agency – named Leo – will drive solutions by combining Leo Burnett’s brand of ‘humankind’ with Publicis Worldwide’s expertise in transformation to lead the change and the ‘Power of One’.

Mumbrella understands there is no immediate impact to the agencies locally. The Publicis Worldwide brand name will remain in Australia, and there will be no changes to the general operations or structure of Leo Burnett – only a name change to Leo.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.