Nine restructures, brings in Amanda Laing
Nine Entertainment has confirmed an operating model reset, announcing it will split into three consumer-focused divisions, with a new executive team.
Nine’s refreshed operating model will “more effectively leverage the group’s portfolio of premium media assets, simplify business operations, reduce duplication, and provide greater accountability”.
The business will divide into three: streaming and broadcast; publishing; and marketplaces.
Smart from synergy perspective but also makes sense given the poor standing in the cultural review (not highly covered in press) specifically around Stan and behaviour among leadership.
With legacy “club members” mostly gone albeit too late, after years of issues at Stan -great people remain gladly,
Very interesting times indeed, but what I can say is that Amanda Lang is an incredibly impressive operator. Kudos!
It’s kind of a Wild Thing to let an acting CEO dismiss senior leaders and deliver a huge restructure isn’t it?
I’d be wondering why I haven’t got the job full time were I Matt Stanton.
In any case, it’s another kick in the crotch for marketing at Nine, with publishing marketing leadership decimated in 2024, the CMO gone in 2025, and other functions like Stan already very thin in that area.
It seems like another case of senior leadership not understanding what marketing is, and being too scared to scale down sales in lean times for advertising.
So, no marketing presence in the executive leadership team?
Sad to see Martin go, he was a clear, concise and strategic leader and stood against of the toxicitiy enabled and encouraged by his predecessor.
hope you bring back Sam Armytage permanently to replace the Male presenter currently on the Today morning show.
Stan has been outside of the nine entertainment mothership too long and didn’t like sharing toys with others
Simplifying the exec team is a smart move and some decent appointments no doubt, but one has to ask how the HR lead is still in a job, given the putrid culture at Nine, particularly in Broadcast that has been allowed to fester for years, surely the clock must be ticking.